Change Management Strategy

Change Management Strategy

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2 min read

Feb 28, 2023

Change management strategy is the process of planning and implementing organizational changes in a systematic and deliberate manner to maximize positive results and reduce resistance.

Change management extends back to the 1940s, when social psychologist Kurt Lewin created the concept of force field analysis. Since then, the discipline has seen substantial transformation, with the emergence of numerous models and frameworks to aid businesses in navigating and managing change.

In today's rapid-fire corporate world, change is a constant. Change management methods are necessary for firms to adapt to an ever-changing marketplace, maintain a competitive advantage, and enhance organizational agility and resiliency.

Change is difficult for the majority of individuals, and the brain is programmed to reject it, according to one of the major findings of psychology and neuroscience. Leaders may build more effective change management techniques by understanding how the brain functions and how people react to change.

Successful leaders apply change management tactics to communicate the reasons for the change, engage employees in the change process, give training and support, and recognize and reward progress and achievements.

While many businesses acknowledge the significance of change management, not all have formalized change management strategies in place. Just 39% of firms, according to a survey by Prosci, a renowned change management research firm, have a dedicated change management team or function.

Change management is crucial in the setting of a disengaged workforce, as disengaged individuals are more likely to oppose change, resulting in greater expenses, delays, and even project failure.

By providing tools to track and assess progress, automate communication, and provide real-time data insights, technology may help businesses establish more effective change management strategies. Change management can be streamlined and simplified, for instance, by using project management software, digital communication tools, and change management apps.